We take the protection of your personal data very seriously and work hard to make sure our services are safe for you to use. We are committed to complying with statutory data protection requirements. This data protection policy describes the type of data that we collect from you, how and for what we use it, and how we protect it.
Table of Contents
- Area of Applicability
- Web Tracking
- Conversion measurement with Facebook’s visitor action conversion pixel
- Sharing
- Right of withdrawal, information, changes to data, and contact
1. Area of Applicability
This policy applies to visitors of our website available at http://www.eyetime.com
In the course of further website development to improve our services, it may occur that supplements to this Data Protection Declaration are necessary. In this case, we will inform you in advance and obtain your separate consent.
2. Web Tracking
Our websites uses the following tools to track your behaviour onour website and to improve our web services.
JavaScript
We use JavaScript to track your user behaviour on our website to be able to tailor our web services to the needs of our users. We determine your browser type, location, time and duration of your use, URL and page name, as well as the referring website. You can refuse the collection of this data by deactivating JavaScript directly from your web browser.
Google Analytics
This is a web analytics tool from Google Inc., 1600 Amphitheater Parkway Mountain View, CA 94043 USA, herein after referred to as „Google“, to log your online activity on our website, to find out how many users visit us and to record the number of times they access each page. This process is anonymous. Google Analytics‘ cookies – including the Google Analytics Tool „Anonymous IP Address“ and usage data – are typically sent to a Google server in the United States and stored there. For further information, please refer to https://support.google.com/analytics/answer/6004245?hl=de. To stop your data from being logged, please visit Google Analytics at https://tools.google.com/dlpage/gaoptout?hl=de.
Matomo (former “Piwik”) Open Analytics Platform
We use this tool to log your online activity on our website and to find out how many users visit us and record the number of times they access each page. This process is anonymous. The cookies are stored on your computer. For more information, please visit https://matomo.org/faq.
Google AdWords
This is used to record website visits for advertising purposes (re-marketing) on Google and in the Display Network. When you visit the site, your browser saves cookies which make it possible to recognise you as a visitor when you visit other websites belonging to Google’s advertising network. On these pages, visitors can then be presented with advertisements that refer to the content previously viewed on other websites that use Google’s re-marketing feature. You can reject Google AdWords‘ tracking at http://www.google.com/settings/ads.
Conversion Tracking by Google AdWords
This is how we create conversion statistics that measure the effectiveness of our online advertising campaigns. The conversion tracking cookie is set when a user clicks on an ad served by Google. According to Google’s privacy policy, no personally identifiable information is processed. If you do not want to be tracked, you can disable the Google Conversion tracking cookie through your Internet browser’s internet settings.
Salesforce Marketing Cloud
This is how we record your behaviour on our website to be able to optimise our offer. This way, we find out how many users visit us and record the number of times they access each page. All analysed data is anonymous and is used in automatic processes to improve our offers using predictive intelligence. The behaviour of registered Members on our websites is recorded to improve the user experience and identify relevant content. Salesforce’s Cookies are typically sent to a Salesforce server in the US and stored there.
By using our website, you agree that the above tools may be used.
3. Conversion measurement with the Facebook pixel
We use the „Facebook-Pixel“ by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA („Facebook“) within it’s website with your consent. This is a cookie; a small text file that is stored on your computer which can be retrieved. It can be used to track users‘ actions after they have viewed or clicked on a Facebook ad. This enables us to track the effectiveness of Facebook advertising for statistical and market research purposes. The data collected in this way is anonymous for us, so it does not provide any inference as to the identity of the users. However, the Facebook data is stored and processed so that a connection to the respective user profile can be made, and Facebook can use the data for its own advertising purposes, according to the Facebook Data Usage Guideline (https://www.facebook.com/about/privacy/). You can enable Facebook and its partners to place advertising on and outside of Facebook. A cookie for these purposes can also be stored on your computer. By using the website, you agree to the use of the visitor action pixel.
You can revoke your consent to use the visitor action pixel at any time. Please inform us in writing of your wish to withdraw approval (by post or e-mail) using the following address:
eyetime International Limited
40 Bank Street
London, E14 5NR
E-Mail: help@eyetime.com
4. Sharing
The website includes share buttons of the social networks Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA, XING, operated by XING AG, Dammtorstraße 30, 20354 Hamburg, Germany, LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA, Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA, and GooglePlus of the social network Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States. A share button for e-mail messages is also integrated in the website. The share buttons can be recognised by their respective logos.
All share buttons are set up according to data protection. A direct connection is only established between your browser and the server of the operator of the respective social network once you click on the website’s respective share button (and only then). According to the operators of the social networks mentioned, no personal data is collected from the social networks unless you click on the respective share button. This data, including the IP address, is only collected and processed for logged-in Members If you do not wish to have a record of your visit to our website allocated to your social network account, please log out of the user account of the respective social network.
At this point, we point out that as a provider of the website, we obtain no knowledge of the content of the transmitted data or how the social networks use it. For more information on the use of social networks, see the respective social network’s privacy policy.
5. Right of information; change of data; contact
You have the right to revoke your consent to the use of your personal data used on this website in the future at any time without having to provide any reasons. By withdrawing your approval, your data may no longer be used. Please inform us in writing of your wish to withdraw approval (by post or e-mail) using the following address‘:
eyetime International Limited
40 Bank Street
London, E14 5NR
E-Mail: help@eyetime.com
Please also use this contact information for any questions regarding the use of your data as well as to update or correct your data.
